PORTFOLIO

Capstone Communications serves many clients on an ongoing basis, while others turn to us for special projects on an as-needed basis. il announcements. We have placed feature articles in dozens of industry publications, writing many of Our work has ranged from comprehensive Web sites and award-winning books detailing market expertise to straightforward news releases and direct ma the pieces on behalf of our clients.

Highlights from the Capstone portfolio include:

Fanning/Howey Associates, Inc. Capstone has supported the public relations and marketing communications efforts of this nationwide K-12 school design leader since 1994. We have assisted in the development of three books on school design: Community Use of Schools: Facility Design Perspectives, Making a World of Difference: Elementary Schools, and Shaping the Future: Middle Schools. Two of these books have earned top honors in the national SMPS Marketing Communications Awards program.

Capstone has also supported Fanning/Howey’s PR efforts with news releases, feature articles, bylined columns, speeches, advertisements, direct mail, newsletters, brochures, and client focus groups. Capstone has assisted with feature coverage in American School & University, American School Board Journal, School Planning & Management, School Construction News, District Administrator, Architectural Record, Building Design & Construction, and many other publications.

Review the Community Use of Schools case study.

Review the Shaping the Future case study.

Forrester Construction. Capstone assisted in the re-branding of this top Washington general contractor. Services included naming strategies, focus groups, development of identity roll-out PR campaign, and all related communications materials, including direct mail announcements, advertising, brochure, and press package (coverage included the Washington Business Journal, Building Washington, and WBC Bulletin). Completed in just over three months, the program earned top honors at the SMPS DC/Chesapeake Marketing Communications Awards—winning first place for PR Campaigns and Best in Show.

Review the Forrester name change case study.

Dewberry. Capstone supported a major brand unification program for Dewberry and its many affiliated companies. The comprehensive effort including direct mail; introduction of a new, annual directory; development of a new website, a new firmwide brochure, a re-launch of the firm’s bi-monthly color magazine, Dimensions; and broad-based employee communications.

Capstone assists Dewberry’s national network of offices with ongoing public relations efforts, including news releases and article placements. Feature coverage has been secured in many mainstream, business, and design/construction trade publications, including Mid-Atlantic Construction, New York Construction, AIArchitect, Boston Business Journal, Multifamily Executive, American School & University, DBIA Dateline, Modern Steel Construction, CE News, and many others.

Review the Dewberry brand unification case study.

Review the Dewberry Dimensions case study.

Review the Dewberry A Commitment to Community brochure case study.

Monument Realty. Capstone has providing writing and editing support for a variety of communications pieces for Monument, one of the Washington area’s largest and fastest growing real estate development firms. Projects include the firm’s new corporate brochure, property sales and leasing pieces for both commercial and multifamily residential developments, feature advertising, and direct mail.

CRA. One of the nation’s leading terrorism preparedness consultants, CRA required a comprehensive rebranding effort to help create visibility for its expertise on a nationwide scale. Capstone conducted a joint client/employee perception study, developed communications strategies, directed the development of a new website, and assisted in the development of additional marketing pieces.

Mueller Associates. An experienced and highly specialized mechanical/electrical engineering firm based in Baltimore, Maryland, Mueller Associates required assistance with a brand update. Capstone conducted a comprehensive marketing audit and developed related communications strategies for the firm. Ongoing support has included writing/editing for the company’s newsletter, Momentum; and the development of direct mail pieces and news releases.

Wilmot/Sanz. Wilmot/Sanz is a national leader in healthcare design services. Capstone assisted in the firm’s award-winning brand update efforts, which included development of a new website and comprehensive marketing materials, including project sheets, resumes, and service sheets.

Review the Wilmot/Sanz re-branding case study.

Trammell Crow Company. Capstone’s services for this national real estate consulting firm have included writing/editing for a number of brochures to position specific services and expertise. We have also prepared copy for property-specific leasing brochures and advertisements.

Truland. One of the Washington region’s largest and oldest electrical contractors, Truland Systems Corporation required a series of new marketing materials to position its services and celebrate major achievements of the firm. Capstone prepared a communications audit, then assisted in the development of a number of marketing pieces, including brochures and advertisements. Efforts also included the launch of Truland’s communications centerpiece, a large, colorful tabloid newsletter, SuperConductor.

Publications

Capstone has worked successfully with the following publications on placements for our clients.

AIArchitect
Airports International
American City & County
American School & University
American School Board Journal
Architectural Record
Architecture Week
ArchNewsNow
ASCENT
Athletic Management
Baltimore Business Journal
Baltimore Daily Record
Black’s Guide
Boston Banker & Tradesman
Bridges
Building Design & Construction
Building Operating Management
Building Washington
Buildings
Business Facilities
CE News
Christian Science Monitor
Civil Engineering
College Planning & Management
Commercial Real Estate Investment
Concrete Masonry Designs
Consulting-Specifying Engineer
Contract
Correctional News
DBIA Dateline
Design-Build
District Administrator
Engineered Systems
Engineering News-Record
Environmental Design + Construction
Facilities Design & Management
GlobeSt.com
Health Facilities Management
Healthcare Construction & Operations
Indianapolis Star
Interior Design
Laboratory Design
Landscape & Irrigation
Landscape Architecture
Lawn & Landscape
Library Journal
Managing School Business
Media & Methods
Mid-Atlantic Construction
Midwest Construction
Modern Steel Construction
Montgomery Business Gazette
Multifamily Executive
Multi-Housing News
New England Real Estate Journal
New York Construction
New York Real Estate Journal
New York Times
Parenting
PM Engineering
Polychromatic Brickwork
Principal
Professional Retail Store Maintenance
Public Works
Railway Age
Revitalization
Richmond Times-Dispatch
School Construction News
School Planning & Management
Southeast Real Estate Business
Sustainable Land Development
Today’s Facility Manager
Today’s Playground
Urban Land
USA Today
Virginia Review
Virginia Town & City
Washington Business Journal
Washington Post
Washington Times
WBC Bulletin