MEDIA RELATIONS


  • Capstone has a judicious approach to working with the media: we read key industry publications and are careful to note style and content, as well as the appropriate editors and beat reporters. We approach the right people with the right ideas for their readership.

  • Our story pitches, or queries, are carefully crafted, timely, and targeted.

  • Our press releases and background materials are well-researched, timely, clear, and concise.

  • We never hound reporters or editors. Our relationships have been carefully built over time based on our serving as a credible source of information and ideas on behalf of our clients.

  • We never put Capstone front and center. We are building visibility for our clients, not ourselves.

  • If we are asked by a publication to write an article, the editors can have confidence that the piece will be well written and submitted on time. We obtain strong quotes from owners and team members, and we ensure that all material is approved in advance. We also supply suitable titles, subtitles, sidebars, photo captions, and links.

  • We understand publication needs in terms of graphics. We supply high-quality photos and graphics, and often suggest ideas for charts, graphs, and other types of graphics that might be developed to support a story.


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